Monday, 23 January 2012

Three easy way to promote your E-Commerce


With E-Commerce there are many ways to promote it, which I'll shall inform you about in this blog.

Ads - When it comes to the internet there are many adverts which allows you to promote your products, for example, “Youtube” has adverts which promote different products before & after videos for a cost of around £40 you can promote your site here.
Pros- More customers, companies name gets out to the public
Cons- Costs money, Ad blocker software
Forum/Banners- On the Internet there are millions of forums which will allows you to advertise your website on them, for FREE!
Pros- More customers = more sales; public now know who you are
Cons- Anyone is allows to comment on your post; this allows internet “Trolls”, people how just want to ruin other people work, to comment rude things on it; not everyone will go onto the forum so not everyone will see and if you don’t have a high trafficking forum post no one will see.
Social Network- when you start up your e-commerce company the little things helps to start up your business. Facebook is a very basic way to start your business, if you link your e-commerce business to your facebook account your “friends” this may sound like a small start but they will pass on your business and so on.
Pros- Easy way to start your business with low income
Cons- Not everyone will look and go on your link; Not everyone will pass it on; little customers with low income.
Sitename- A sharp catchy site-name is just want you need for e-commerce, short catchy name will allow users to be able to remember the sites name to access it.
Pros- Allows members to access the website, it will become stuck in the heads of the public like “Go Compare” and “Compare the Market”
Cons- The internet has been around for years and most of the catchy smart names have been taken up, it will be a challenge coming up with a good Sitename, but once you have one you’ll be golden.
Voice- Your voice is a powerful tool, spreading your website thought telling people can gain you some followers and this will be the start up to your website, this is quite like the “Social Network” part of this blog post.
Pros- Great way to start up your business and starts to slowly bring income in
Cons- not many people will be able to join and it’s not efficient, by the time it takes you to tell five people about it, you could of told 50 by facebook and even 100 on a banner.
Radio Jingle- As a great man once said “Music is the voice that tells us that the human race is greater than it knows.” This is true in many ways if music is embedded into the human mind and it will remember the catchiest of songs, even when you don’t want to remember them. You know when you’re the bus home and you get the “Go compare” advert jingle stuck into your head and you just can’t get it out… this is what you need.
Pros- Your business will become sucked into the public’s mind gaining 1000s of customers.
Con- Writing a catchy jingle is very hard, and some are not catchy there are just annoying and brings bad reputation to the business
News Paper- a News Paper is a great way to gain business and promote your e-commerce website. Newspapers have been helping small business gain a large amount of business.
Pros- If you get your advert onto a large pubic paper like “The Sun” you will gain lots of followers and customers to your website.
Cons- News Paper adverts cost a great amount of money

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